About Us
ABOUT NORTHBOUND OUTFITTERS
At Northbound Outfitters, we’re all about helping you make the most of life outdoors. Whether you're hitting the trails, paddling the river, cruising on two wheels, or gearing up for winter, we’ve got everything you need for your next adventure.
Located in the heart of Northern Michigan, we’re surrounded by some of the best outdoor recreation in the state—just steps from the AuSable River and minutes from the Manistee River, trails, lakes, and more. Northbound Outfitters is your go-to stop on the way “up north,” whether you're heading out for the day or staying for the weekend.
YOUR UP NORTH BASECAMP
We’re more than just a retail store—we’re your basecamp for adventure. From bikes and paddle gear to skis, footwear, and apparel, we carry the gear you need for every season. Our shop is built for people who love being outside, no matter the weather.
Bike shop, rentals & service
Paddle sports (kayaks, canoes, SUPs)
Cross-country skis & winter gear
Outdoor apparel & footwear
Accessories for every adventure
BUILD BY PEOPLE WHO LOVE THE OUTDOORS
Our team lives and breathes the outdoor lifestyle. We ride, paddle, ski, hike, and explore the same places you do—so when you walk in, you’re getting real advice from people who actually use the gear we sell.
We’re here to help you find the right fit, plan your next outing, or just talk shop. Around here, it’s not just about selling gear—it’s about sharing experiences and building a community of people who love being outside.
MORE THAN A STORE
FOOD TRUCK
During the warmer months, our parking lot comes alive with our seasonal food truck—serving up tacos, BBQ, and quick bites that have become a local favorite. It’s the perfect stop to refuel before or after a day outside.
OPEN MAY-SEPTEMBER
WHY NORTHBOUND?
Because getting outside should be easy, fun, and accessible. Whether you're a seasoned adventurer or just getting started, we’re here to make sure you have what you need—and maybe discover something new along the way.